Higher Education Advertising Expenditures’ Impact on The Key Performance Indicator of New Enrollments Using Information Systems and Business Analytics

The impact of advertising expenditures on student enrollments has not been explored extensively in the literature. higher education sector demonstrated an increase paid but soft overall recently. This research relationship between and new using information systems business analytics. Results indicate a weak association key performance indicator enrollments. A contribution this study is to media planning function users analytic techniques for actionable insights.